Daigo is a concept brand specializing in embroidered sweatshirts, t-shirts, and baseball caps. The vision is to design a line of casual and preppy fits with highly individualized art, logos, and designs while staying in theme of the overarching brand (think Golf or Deus ex Machina). The phrase “Daigo” sprouts from a familect abbreviation of “there ya go” to incite an easy going mindset. Things spinning out of your control? Daigo. Time to go home after splitting a bottle of wine with friends? Daigo. Everything working out exactly as planned? Daigo.